PlantPaper is our response to an industry and an hygienic practice in dire need of an update. The hidden costs of this practice are appalling: 27,000 trees per day flushed down the world’s toilets, including thousands of acres of boreal forest per minute; 37 gallons of water per roll; and over a gallon of bleach, formaldehyde and other chemicals per roll. And we now know that the very chemicals that make our toilet paper so white and fluffy also make it the cause of UTIs, fissures, vulvar irritation, and hemorrhoids. The supply chain behind most toilet paper sold in the U.S. is controlled by a small handful of big corporations. With little competition to incentivize them to innovate, they continue to do what they have always done best: cutting down trees, contaminating our waterways and bloodstreams, and getting rich doing it. We wanted a toilet paper for 21st century humans. A toilet paper for every body. After three years of research and development, we arrived at a product we’re proud of. Made entirely without trees, zero chlorine or formaldehyde, and requiring only a fraction of the water needed to produce tree paper.
Silky, soft and strong, featuring two sides—one for dabbing, one for grabbing—to keep us clean and leave no trace. We think now is the time to make the change.