We are picky about ingredients. Our home cleaning and laundry products are MADE SAFE certified, ensuring they're as friendly for your home and the planet as possible. Other groups that have given us high ratings include The Environmental Working Group (EWG) and the Whole Foods Market Eco-Scale. No synthetic fragrances, dyes, optical brighteners, or preservatives, and every ingredient is listed on the front of every product.
We only introduce a product when it meets our Big Three:
It WORKS to get your home and clothes clean
PEOPLE-FRIENDLY, so it's ok to have around your home
PLANET-FRIENDLY, so you can be confident that what goes down your drain won't cause any problems