In 2018, we created Actually Curious as a tool to spread empathy and fight divisiveness in this country. Playing a fun and competitive card game is a sneakily effective way of disarming the defenses and getting into important topics. 

We drew references from psychologist, journalists, crisis negotiators, game developers, our parents and our friends, and came up with a game that is teaching us the tools of having conversations with empathy.

Curiosity Lab is a boutique marketing agency that build products and experiences that change narratives, and Actually Curious is our very first product.

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