04/05: Official Rebrand Earth Month Party + Clothing Swap


04/05: Official Rebrand Earth Month Party + Clothing Swap

To kickoff to Earth Month, gender-free upcycled label Official Rebrand will release a sneak peek of it's new collection AGE OF DESIRE at OW LA. The weekend-long celebration will include an opening party on Friday, April 5th from 7-10pm complete with libations by Gem & Bolt and a first look at the new collection.

For the rest of the weekend, Otherwild LA will transform into a pop-up studio and clothing swap where guests can get clothing rebranded on the spot. MI will personalize garments (brought in or traded at the clothing swap) with drawings and paintings guests can choose from their flash. All are welcome to hang out and experience the event, though to participate in the clothing swap will cost  $5-$15 sliding scale and custom rebrands will start at $15. To guarantee a rebranding spot, you may sign up for a time slot online.

Official Rebrand (OR?!) revives clothing that has been discarded, breathing new life into “waste”. Through mixed media alterations, nonbinary designer MI Leggett's “rebranding” process proposes a sustainable alternative to the competitive consumption encouraged by today’s social and industrial norms.  This transformation reflects the fluidity of identity and encourages people to take agency over their self-presentation. Rebranding dissociates garments from gendered categories, reintroducing them without arbitrary social constraints.